People leave messages with Warren all the time about wonderful ideas for a business they want to start. Whenever possible he meets with them or calls them back to (1) help test their ideas against reality and (2) assess their motivation. At first he makes a real effort to talk them out of  "it." When an idea is real and the motivation strong, he helps them launch their business. But it usually doesn't work that way. Here is one of those stories.

       A friend (John) called Warren to tell him about someone who wanted to start a recycling business. Bill (not the real name) had a heart problem (not the real medical condition), but wanted to start a business picking up the great things people set on their curbs for trash (this is the real idea). Bill had decorated his home and sold many of the items rescued from the landfill on ebay. He thought there was a potential for a good business.