Be
enthusiastic and bold, but plan the details. Control
your time with a detailed schedule. Your timetable needs
specific deadlines for each stage of the project. Schedule
big fundraisers to become annual events. Your first
event will train for the next year. Keeping accurate
records will create your contact list and plans for
next year. Expand profitable activities. Revise or elliminate
time wasting, unprofitable activities. Enable each person
to feel good about his or her work. Determine the campaign
will make the whole organization more unified, stronger.
What
is the reason you got involved? Each person's reason
for giving is different. Determine each person's goals
and problems.This is the exciting part of fund raising.
As you meet each person's needs, get them involved.
I will give and volunteer when it is personnally important
to me. .
Make
it personal at the feeling level. Address letters to
"Dear Andrew," instead of "Dear Friend."
Bring your friends to the meeting, instead of giving
them directions. Ask what a prospective donor is concerned
about. Then listen. Emphasize YOU. Reduce I. Focus on
"our." Ask face to face. Make it fun. Learn
what they want. Make the extra effort to do what they
expect.
Your
effort will have a long run payoff. Your courtesy today,
even if their budget has been spent, may introduce you
to other givers and can open the door in six months
or a year. Make an appointment, be on time, get to the
point, do not overstay your welcome. Look it up, then
address the mail correctly. Send thank you notes for
each favor gained - each meeting, the donation (receipt),
special efforts. Personally thank your workers. Thank
peoople who don't expect to be thanked - let their bosses
know. Make each meeting a pleasure. Did we say send
individual thank you notes to everyone, promptly?
