Sell Your Program

      This website has a training module dedicated to Principle Based Selling. We'll touch on a few points now. You can explore this training when you are ready. You begin by knowing who your customers are. Be creative. Accentuate the positive, energetically. Sell the best parts of your program. Emphasize your accomplishments. Clip the newspaper article and show it. Break down the costs to show what each donation will buy, ranging in steps ($5, $9, $15, $21 ... $1050). Ask for a specific realistic amount, based on your research, then appeal to the donor's broader vision.

"Joe, I would like to invite you to become a Concerned Citizen. Your $350 donation will give you an Action Ploanning Membership with Chimorel and it will help five participants start our I Got a Job program. Each particippant will work seven hours to earn their membership. Then they will continue with a 250 hour commitment learning skills, proving their willingness to work and earning the benefits they receive through our program. As they prove themselves, we will help lthem get jobs, earn a place to live and solve other problems in their lives. You and your family receive a recommendation privilege and can set, reality test and develop an Action Plan for at least one important goal. Would you like to write a check or use Pay Pal."

       Actively involve everyone. Accept all volunteers. Show them how to use their Recommendation privilege as a member to undertake special projects for their church, their concerns and their needs. Create a job for everyone. Be creative. Multiply every member's influence by all their friends, family, acquaintences and business contacts. Each member is worth more than seven new contacts. Build you base. Active members will give more than nonvolunteers.

       Decide to have fun and plan the fun. Make many new friends. Celebrate the victories. Find ways to generate an overwhelming feeling of goodwill. Enable everyone to feel like they are winners in a winning organization. Arrange things so donors and askers enjoy the experience and want to do it again. Your good manners make each transaction go smoothly.

       Make the most of every opp[ortunity. Be bright, alert, prepared and on time. Control your time. Start and end meetings on time. Respect busy schedules. Do your homework to be ready for a short notice meeting. Know your facts and figures. Practice asking for money and telling the Chimorel story. Ask people what their goals are. Then ask them to become a member;, starting the process of achieving their goals.

© The Chimorel Group 2009