How Does This Apply to Fundraising?

      If you missed the point of the previous discussion, let's bring it home. At Chimorel you help others achieve goals. Many times people will be overwhelmed with problems in their lives. You want to help them move from focusing on their problems to achieving goals.

       The goal may be to achieve something in their own life. Begin with a Starter membership, set and reality test an important goal. Then continue on to an Action Planning membership and higher level memberships and programs. People who are solving problems and achieving goals will spend $50, instead of giving $10. Eventually these people will build a home, get a job, start a business or do other things to improve their lives. Along the way, they will help others also.

       The goal may be to help others. Start where ever the person wants to start - A Starter membership ($50), an Odd Job Program ($150), a Concerned Citizen program $350, a Nonprofit Membership ($350), etc. Each membership and program entitles the member to use our online Goal Setting process to deal with problems and goals in their own lives. Then when they are ready they may want us to help with other goals in their own lives.

© The Chimorel Group 2009